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CM-202Crisis managementPractitioner

Crisis communication

Say little, say true, say fast — in that order

Communication is not a consequence of crisis management, it is a parallel stream. This course covers the holding statement, audience sequencing, coordination with regulatory notification duties, and the errors that turn an incident into a crisis of trust.

Learning objectives

  • Draft a holding statement in under fifteen minutes
  • Sequence audiences in the right order
  • Align communication with regulatory notification
  • Avoid the six phrasings that make things worse

Intended audience

  • Communicators
  • Spokespeople
  • Executives
  • Legal

Prerequisites

  • Crisis Management Fundamentals

Detailed curriculum

Module 1

Speak early, speak right

The holding statement, audience order, and what must never be said.

Module 2

Holding the line over time

Spokesperson, social media, and communicating after the crisis.