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TPL-093TemplateCrisis management

Pre-drafted holding statements

Twelve template messages covering the major scenarios, legally cleared.

Each message follows the four elements — what we know, what we are doing, what we ask, when we speak again — and exists in client, employee, partner and press versions. A box recalls the six phrasings that systematically make things worse.

How to use it

  • Get legal clearance in advance, not during the crisis
  • Never announce a restoration duration
  • Honour the announced time of the next update

Courses that use it

CM-202

Crisis communication

Related templates

TPL-031

Role-based action cards

Double-sided A5: ten actions, three prohibitions, no cross-references.

TPL-032

Crisis directory

A single source, two deputies per role, tested twice a year.

TPL-060

Severe scenario library

Twenty ready-to-run scenarios covering the six disruption families.

TPL-090

Crisis management plan

Three tiers, seven roles, binding thresholds, battle rhythm.